Summary
ITV has lost audience share every month for the past 19 months. At the same time, the number of viewers who watch its adverts the key measure for advertisers has slumped more than eight per cent.
Latest figures from the Broadcasters' Audience Research Board show that ITV's share of viewers has increased in only three months since January, 2000. Crucially, ITV has seen the numbers watching its commercials decline sharply.See the full content of this document
Extract
Advertising Gloom As Viewers Quit Itv
The numbers are assessed by 'impacts' ...
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