Aqua Gets a Recoat ; It Was Once a Stylish Brand Worn by Cary Grant and a Host of Hollywood Stars. Now It Is Being Relaunched in a Pounds 40m Campaign That May Feature a More Casual Icon

Mail on Sunday › April 24, 2006

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Summary

GRETA Garbo, Humphrey Bogart, Cary Grant. The list of cinema legends who wore the stylish raincoats made by Britain's Aquascutum label goes on.

But the old-fashioned black and white images are about to be pushed aside.

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Extract

Aqua Gets a Recoat ; It Was Once a Stylish Brand Worn by Cary Grant and a Host of Hollywood Stars. Now It Is Being Relaunched in a Pounds 40m Campaign That May Feature a More Casual Icon

The company plans to spend Pounds 40 million on a massive pre- Christmas marketing blitz, which Kate Winslet, new Bond star Daniel Cr...

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