Asda Takes Its Clothes Upmarket ; Widespread Discounting Means George Cannot Compete On Cost Alone

Summary

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ASDAS George clothing range, probably the best-known name in supermarket fashion, will next year try to drive itself upmarket to distance itself from rivals.

The brand broke the mould in 1990 when it was created by George Davies to spearhead a revolution in low-cost fashion.

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Asda Takes Its Clothes Upmarket ; Widespread Discounting Means George Cannot Compete On Cost Alone

However, many retailers feel it has lost its edge to newer competitors such as Primark, TK Maxx, Tesc...

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