Top-Selling Avon Ladies Are...Men ; Even Taxi Drivers Are Boosting Their Income with Sales of Make-Up

Summary


IT would have been unthinkable in the Fifties when door-to-door cosmetics firm Avon first arrived in Britain from the US.

But the self-styled 'company for women', which has just appointed Hollywood star Reese Witherspoon to front its global advertising campaign, is capitalising on the era of the Avon man.

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Top-Selling Avon Ladies Are...Men ; Even Taxi Drivers Are Boosting Their Income with Sales of Make-Up

Men make up five per cent of the 170,000 field reps, compared with less than one per cent four years ago and account for some of the company's highest...

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