How You and Your Company Could Give More to Save Children Like These ; Top Business Chiefs Give Billions to Charity, but Small Firms Are Flagging. Now Employees Are Setting an Example

Mail on Sunday › August 09, 2004

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Summary

Microsoft boss Bill Gates and Pierre Omidyar, founder of online auction house eBay, have donated billions through their own charity foundations. In Britain, Body Shop founder Anita Roddick has just pledged Pounds 1 million to further the work of Amnesty International.

But the personal generosity of a few rich individuals masks a broader problem for charities donations of time and money from businesses are flagging.

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Extract

How You and Your Company Could Give More to Save Children Like These ; Top Business Chiefs Give Billions to Charity, but Small Firms Are Flagging. Now Employees Are Setting an Example

The overall value of company support for charity has stagnated over the past five years. Donations by the top 500 British firms have remained at just under Pounds 500 million a year after allowing for inflation. Increasingly, charities are finding that it takes a real drive from the shopfloor to harness corporate goodwill.

Andrea...

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