Summary
CHELSEA, according to their chief executive Peter Kenyon - who once did the equivalent job at Old Trafford - will surpass Manchester United as the world's biggest 'brand' over the next eight years. United could scoff all they liked but what would really count was some kind of act which would not only re-establish their credentials as England's biggest club but also make a global impact. This weekend, they have it.
Wayne Rooney's signing of a new six-year contract worth Pounds 35 million - basic, by the way; bonuses and appearance money on top - to make him the highest paid player in United's history, is perfect riposte to the johnniecomelatelys of Stamford Bridge, who once fancied themselves as the United of the South before committing to eclipsing them. You may get all these frilly foreigners attracted to London's glittering West End, but you don't get the player described by Sir Alex Ferguson as the biggest talent this country has produced for 30 years.See the full content of this document
Extract
A Bold Answer to the Chelsea Frills
The Rooney industry - agents, PR people, sponsors - will be lighting cigars and ordering trebles all round. Cricket, the Liverpool designer clothing store where Coleen likes to shop till she drop...
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