Summary
What on earth did our communications industry do before the lucrative oneway traffic of premium-rate phone numbers was invented? Think only of outrages such as the Crazy Frog ringtone downloads or 'guaranteed' prizes worth tuppence ha'penny in return for listening to a five-minute recorded message at 2p a second.
At least with these there was a chance the punter might eventually get something (albeit at an exorbitant price). But, as we report on Page 3, broadcasters are now cashing in through 'participation quizzes' when it is a racing certainty there is nothing to be had.See the full content of this document
Extract
Broadcasters Get It Wrong On Quiz Lines
Some lucky devil watching in the wee small hours and able to answer 'What is the capital of England?' might be first to hit the phone. The other 200,000 who dial up will get a recorded message and find t...
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