The Cash Question Will Make or Break Big Bucks Beckham ; England's Former Captain and Manager Launch Their New Careers Daniel
Mail on Sunday › July 16, 2007
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Summary
HE WAS only joking, of course, but when one Los Angeles Galaxy player broke the ice by greeting David Beckham with the words 'Pleased to meet you - what's your name?' it somehow summed up the challenge facing the world's most famous footballer in a country which remains broadly resistant to his sport's charms.
As well as winning over the heathen masses who regard soccer, as they call it, as a poor relation of real sports like gridiron, basketball, baseball and ice hockey, the latest missionary sent across the Atlantic must also convince the true believers that he is a top-class athlete on an adventure, rather than a fading force on the make.See the full content of this document
Extract
The Cash Question Will Make or Break Big Bucks Beckham ; England's Former Captain and Manager Launch Their New Careers Daniel
And that process will start in the locker-room.
The PR offensive ahead of Beckham's arrival included a front cover and lengthy piece in Sports Illustrated. Although mostly upbeat, some comments from Galaxy captain Landon Donovan about how the $250million man would be...See the full content of this document
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