Summary
Elections are not won by canvassing or leaflets.
They are won by gaining control of the agenda. All the big elections of my lifetime, in Britain and in America, have been decided on the question the electorate decided was most important.See the full content of this document
Extract
Bush Makes Blair Look Like a Loser ; Review
In 1945, when Labour won by a landslide, the Conservative agenda was 'Trust Winston Churchill, the man who saw you through the War'; the Labour agenda was 'Trust Labour to plan a fair and prosperous future for the peace'.
The electorate decided the second item was relevant but the first was history. To Churchill, they said ...See the full content of this document
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