Summary
A YEAR ago, 'pop-up' shops were the domain of market traders, using the growing number of empty High Street premises to sell cheap fashion and perfumes.
But with upmarket brands Prada, Harvey Nichols, HMV and now vacuum cleaner maker Dyson joining in, these temporary stores, often taking advantage of discounted rents by landlords, are achieving legitimacy. Dyson opened in the Bluewater shopping centre, Kent, this month and plans to keep the store, the former site of failed fashion retailer Morgan, for six weeks.See the full content of this document
Extract
Dyson Fills the Vacuum As Pop-Ups Get Posher
'People are intrigued...
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