Gold Feverin the Final Part of Our Three-Week Special Report We Look at Investing in This Glittering Growth Economy Indians Buy a Quarter of the World's Gold. So Vast Is Their Appetite That They Even Eat It As Sweets. ; Financial Mail the Next Superpower Special Report

Mail on Sunday › July 17, 2006

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Summary

They love gold in India. They hoard it in the form of coins, which can be bought at corner-store jewellers.

They wear it in the form of jewellery, where it plays a key part of every bride's trousseau. And, as in other Asian cultures, they eat gold in the form of flakes in sweets and drinks. But it is the scale of their consumption that sets Indians apart from other gold lovers.

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Extract

Gold Feverin the Final Part of Our Three-Week Special Report We Look at Investing in This Glittering Growth Economy Indians Buy a Quarter of the World's Gold. So Vast Is Their Appetite That They Even Eat It As Sweets. ; Financial Mail the Next Superpower Special Report

Last year, they bought 722 tonnes of the precious metal worth a total of $12.3 billion (Pounds 6.8 billion), 25 per cent more th...

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