Just a Little Passion Can Be Fruitful in Difficult Times ; with Enthusiasm and an Ability to Keep Costs to a Minimum, 'Lifestyle' Businesses Have a Chance to Thrive

Summary


THE recession has hit small businesses hard, but there are encouraging signs that many firms, especially those started as a result of a hobby or passion, are bucking the trend by continuing to grow.

These 'lifestyle' businesses are typically small companies run by individuals, and experts believe they could be more resilient in difficult economic times.

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Just a Little Passion Can Be Fruitful in Difficult Times ; with Enthusiasm and an Ability to Keep Costs to a Minimum, 'Lifestyle' Businesses Have a Chance to Thrive

Andrew and Hayley Gait-Golding launched Urban Fresh Fruit, which sells dried tropical fruit, early in 2006.

South African-born Andrew, 30, a former ...

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