Summary
Despite robust stock market performance over the past two years, sales of investment funds to ordinary punters have remained depressingly low, as we report on Page 16.
Investors, it seems, have gone into long-term hibernation, preferring instead to put their trust in savings accounts or bonds.See the full content of this document
Extract
Fund Chiefs Lead a Charge That Scares Investors
Most retail investment houses have responded by battening down the hatches and cutting their budgets for marketing at the very time it would make sense for savers to be nudged back into equities.
But some groups hav...See the full content of this document
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