Summary
Grandmothers are on the march. As the world ages, every democracy gives grandmothers a vital edge. They go out and vote, which the young often fail to do.
They live longer than men, and form a higher proportion of the oldest age group. If one takes the electorate as a whole, grandmothers, or women of that age, constitute more than a quarter of the voters who actually get to the polls.See the full content of this document
Extract
Grandmother of All Fiascos for the Tories ; Review
A politician who does not understand the interests and psychology of older women is condemned to failure.
They hold the key to all modern elections. They are a minority which is, in effect, a majority.As a grandfather, I meet a lot of grandmothers and their sisters; they may, or may not, have husbands still a...See the full content of this document
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