Are We Falling Out of Love with Ikea? ; Five Years of Waning Profitability at the Flat-Pack King Began with John Prescott
Mail on Sunday › November 29, 2009
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Summary
IT was a love affair designed in Scandinavia. As UK house prices exploded, Swedish furniture chain Ikea offered Britain's besotted shoppers a place to spend the weekend - and to spend heaps of disposable cash. But the relationship has cooled. A weakening financial performance, missed store targets, planning headaches and enticing overtures from homegrown retail chains have all bruised Ikea.
And according to deeper analysis of its figures, the retailer cannot rest the blame solely on a weak economy.See the full content of this document
Extract
Are We Falling Out of Love with Ikea? ; Five Years of Waning Profitability at the Flat-Pack King Began with John Prescott
Close inspection shows that Ikea has been working harder to maintain our waning interest in its Billy bookshelves and Musa banana plants for some time.
The retailer's profitability has fallen away every year ...See the full content of this document
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