Good for Your Image ; Design by Leica. Styling by Hermes. Only One Problem: The Price...

Summary

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OBJECTS OF DESIRE

Most of Leica's orange M7 cameras will remain in their boxes forever - that's how collectable they are. Merely breaking the seal will cost you about four grand in depreciation. There will only be 100 Orange Leica M7 Hermes cameras made, all clad in special calfskin (note: this is dyed, rather than from orange cows); there will also be 100 Etoupe (brown) models. Underneath the chrome buttons and coloured detailing, it's a classic M7, the spruced-up model from Leica's M-Series 35mm film cameras, with auto exposure and a nearsilent shutter - ideal for street shooting. Even basic Leica M7s are cult objects with a price to match - the special editions, with their high-fashion pretensions, will set you back Pounds 8,735. Each one is delivered in a silk-lined, linen-covered box. Just don't open it...

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Good for Your Image ; Design by Leica. Styling by Hermes. Only One Problem: The Price...

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