Itv May Switch Off Half Their Viewers ; 'We Can Save Pounds 450m with Digital-Only'

Mail on Sunday › July 20, 2004

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Summary

ITV is threatening to hand back its broadcasting licence and make all its programmes, including Coronation Street, available only to digital viewers.

Under radical plans being drawn up by chief executive Charles Allen, millions of viewers would no longer be able to see many of their favourite shows. ITV would lose almost half its audience but would save Pounds 450 million in costs.

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Extract

Itv May Switch Off Half Their Viewers ; 'We Can Save Pounds 450m with Digital-Only'

Quitting analogue broadcasting would be a major step for ITV, Britain's biggest commercial channel, which ...

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