Kidology ; Remember Those Advertisements Where 'Beattie' Insists Her Grandson Isn't an Exam Flop Because a Pass in Sociology Means He's Got an 'Ology'? Well, Bt's Latest Campaign has Perfected a New Art:
Mail on Sunday › August 30, 2004
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Summary
Beattie the endearing but pushy Jewish grandmother played by Maureen Lipman in BT's old but much-loved commercials would certainly have something to say about it. The telecom giant's new advertisements claim that thousands of people are 'coming back' to BT after flirting with other telecom companies.
The problem is BT's claims do not quite add up. And they flatly contradict the experience of hundreds of thousands of households and businesses.See the full content of this document
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Kidology ; Remember Those Advertisements Where 'Beattie' Insists Her Grandson Isn't an Exam Flop Because a Pass in Sociology Means He's Got an 'Ology'? Well, Bt's Latest Campaign has Perfected a New Art:
'Every nine months more than 650,000 people come back to BT,' says one poster, alongside a picture of a pregnant woman's stomach.
'Every doggy year 130,000 people come back to BT,' says another, with a picture of a puppy. (A...See the full content of this document
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