All You Knead Is Love! Of the Most Greed-Driven Behaviour She'd Ever Seen. To Redress the Balance - One Loaf at a Time

Mail on SundayMay 01, 2011

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Summary


Jane Mason has always wanted to make a difference. Up until last year she had found fulfilment as a high-powered strategy consultant, travelling the world and advising executives at big banks on their decision making. 'A good consultant gets up every day to change the world,' she says. But the financial crisis made her rethink her options. These days, her mission to improve society starts at her own kitchen table.

Jane, 40, a slender brunette with something of Meryl Streep about her, is the founder of Virtuous Bread, a social enterprise based on her firm belief in the redemptive power of bread-making.

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All You Knead Is Love! Of the Most Greed-Driven Behaviour She'd Ever Seen. To Redress the Balance - One Loaf at a Time

While home baking may be becoming increasingly fashionable, it's not gastro snobs that Jane has in her sights. She teaches bread- making to violent offenders, school children, stressed-out executives and the terminally ill. And her dream is to create a network of 'bread angels' up and down the country - women with successful home-baking businesses who will use their skills in the community.

'We are increasingly disconnected from each other, ourselves and th...

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