Direct Line to Bundle Up Home, Motor and Travel Cover in Premium Policies [Scot Region]
Mail on Sunday › January 30, 2011
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Summary
BRITAIN'S second largest insurer, Direct Line, is moving upmarket with the launch of a division targeting better-off homeowners and motorists.
The launch reinforces the insurer's strategy of not trying to slug it out with rivals to always be the cheapest. Direct Line already refuses to participate on price comparison websites.See the full content of this document
Extract
Direct Line to Bundle Up Home, Motor and Travel Cover in Premium Policies [Scot Region]
Its new Select insurance plan is aimed at th...
See the full content of this document
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