Megastore Superstar ; She May Be No Stranger to Designer Boutiques, but Chief Wag Coleen Mcloughlin Is Equally at Home As the 'Face' of a Supermarket Fashion Label - Which She Puts Down to Being Just a Normal Girl About Town Interview Jane Gordon Photographs Lionel Guyon

Summary

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Coleen McLoughlin is padding barefoot across the white painted floor of a London photographic studio wearing a shocking pink shift dress and a patient expression on her sweet, fresh face. If she is bored by the process of posing in around two dozen outfits from the George at Asda spring/summer collection, there is no hint of it.

She smiles, she tilts her head to one side, then the other, and moves her body to the beat of the music that echoes round the huge bare room.

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Megastore Superstar ; She May Be No Stranger to Designer Boutiques, but Chief Wag Coleen Mcloughlin Is Equally at Home As the 'Face' of a Supermarket Fashion Label - Which She Puts Down to Being Just a Normal Girl About Town Interview Jane Gordon Photographs Lionel Guyon

But even now, relaxed and smiling into the camera, there is no mistaking the face of George at Asda for that of a professional model. Coleen McLoughlin is just being herself.

'I never wanted to be a model and I don't class this as being one I class this as being me,' she says with a slightly nervous laugh.

Being 'me' has gained 20-year-old Coleen an estimated Pounds 5.5 million in endorsements far more than she ever could have dreamt of earning when, as an awkward schoolgirl from Liverpool, she s...

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