Now I Can Put Rover Behind Me

Summary


At long last, Jon Moulton, head of private equity group Alchemy, is able to hold meetings that do not start with a halfhour debate about The Deal That Never Happened.

Alchemy's bid for Rover cars in 2000 did more for its profile than any advertising campaign ever could, even though it lost out to a management buyout backed by 'white knight' John Towers, who subsequently had to call in the administrators in 2004.

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Extract


Now I Can Put Rover Behind Me

The dust from the storm ('enough Press cuttings and cartoons to fill a room and the phone ringing off the hook') has only just settled.

Moulton, a fit 55-year-old who has a gym at home and runs halfmarathons, coped well...

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