Ocado Pledges to Match Tesco Prices ; Financial Mail

Summary


THE latest salvo in the online grocery price war will be fired this week by Ocado, the Waitrose-backed home delivery service, when it promises to match Tesco prices.

Ocado, based in Hatfield, Hertfordshire, wants to counter perceptions that it is more expensive for branded products and signal its confidence about its strong position in London.

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Ocado Pledges to Match Tesco Prices ; Financial Mail

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