Pet Firm Survival Instinct Pays Off ; Prestigious Award for the Insurance Company Boss Who Refused to Give Up

Summary

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The NatWest Everywoman awards, supported by Financial Mail, spotlight female entrepreneurs who have tasted success, often after overcoming tough personal and financial challenges

Elaine Fairfax remortgaged her home for the second time after being let down by two business partners in succession, and was left wondering whether her pet insurance firm would survive. Three years later, and not only has Animal Friends Insurance carried on, it now provides cover for more than 30,000 dogs and cats and Elaine has been named winner of the latest NatWest Everywoman award.

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Extract

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Pet Firm Survival Instinct Pays Off ; Prestigious Award for the Insurance Company Boss Who Refused to Give Up

The awards, backed by Financial Mail and set up by female business network Everywoman, celebrate the entre...

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