Pioneering Drink Firms in the Best of Health ; Small Players Step in As Big Brands Struggle to Shake Off the Junk Food Image

Summary

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The fast food and soft drinks market, dominated by global giants such as McDonald's and Coca-Cola, is difficult for small firms to crack. But now there is an area that is giving them a chance to steal a march.

They are stepping in as the leading brands caught in the debate over health issues such as obesity and heart disease are urgently trying to shake off their unhealthy junk food image.

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Extract

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Pioneering Drink Firms in the Best of Health ; Small Players Step in As Big Brands Struggle to Shake Off the Junk Food Image

Prospect Beverages of Princes Risborough, Buckinghamshire, was founded six years ago by Chris ...

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