Pleasedon't Be Slow On the Snow ; After Last Year's Poor Snowfalls in the Alps, Tour Operators Are

Summary

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Ski tour operators have a bit of an uphill struggle this year. They're trying to convince British skiers that last winter's bad snow in the Alps was a rare event.

The operators are desperate to tempt us into booking early. They know that in the past skiers have been slow to book if the previous year was disappointing.

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Extract

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Pleasedon't Be Slow On the Snow ; After Last Year's Poor Snowfalls in the Alps, Tour Operators Are

Of course, it does not necessarily follow that if the last winter was poor for snow, the next one will be too. In fact, a bad snow year in a particular region is normally followed by a bumper season.

And although Europe suffered last year, North America and Japan (an e...

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