The Big Cat Roars Back ; (...But Why Did It Take an Indian Tycoon to Succeed Where Britain - and Ford - Failed?) As an Historic Car Marque Races Towards a Sensational Tie-Up with China...
Mail on Sunday › February 20, 2011
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Summary
IT HAS taken an Indian manufacturer of the cheapest car in the world - the Pounds 1,785 Nano - to restore Britain's most iconic luxury car brand, the Jaguar, to its former glory.
In just over two years, Tata, the Mumbaibased conglomerate that also owns Tetley Tea and steelmaker Corus (now Tata Steel Europe), has transformed Jaguar Land Rover from a loss-maker to a winner.See the full content of this document
Extract
The Big Cat Roars Back ; (...But Why Did It Take an Indian Tycoon to Succeed Where Britain - and Ford - Failed?) As an Historic Car Marque Races Towards a Sensational Tie-Up with China...
The Birmingham-based luxury car maker is once again what it was decades ago - a triumph of British engineering and entrepreneurship.
And that success is an emphatic answer to the critics who accused Tata, under ch...See the full content of this document
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