It's a Rollover, but Portman's Loyal Savers Are Losers ; Financial Mail

Mail on SundayJune 07, 2004

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Summary


Loyalty is a buzzword right now. Seldom a week goes by without an executive of a bank or building society telling Financial Mail's personal finance team how their organisation strives to reward customer loyalty.

These rewards come in various guises, including long-term mortgage discounts, bonuses on savings and, at some building societies, 'privileged' products for members or annual membership 'dividends'.

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It's a Rollover, but Portman's Loyal Savers Are Losers ; Financial Mail

But it seems that not all financial services companies genuinely value customer loyalty. Take Portman building society, run by Pounds 439,000-ayear Robert Sharpe, and in particular its recent treatment of holders o...

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