The Sandwich King with a $1bn Appetite ; As Britain Starts to Tighten Its Belt, a Ready-Meal Giant Looks for Expansion in the United States

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MARKS & Spencer broke new ground last week with the introduction of brands such as Heinz and Hellmann's to its High Street stores, but it was the shelves of own-label pickle and bottled mineral water that were being scrutinised by Patrick Coveney, the youthful boss of foods group Greencore.

As Sir Stuart Rose was parrying shareholder criticism at the M& S annual meeting after a profits warning and his elevation to executive chairman, 37-year-old Coveney, who heads Britain's biggest sandwich maker, was relishing the chance of helping the retail giant regain its reputation as a top food seller.

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The Sandwich King with a $1bn Appetite ; As Britain Starts to Tighten Its Belt, a Ready-Meal Giant Looks for Expansion in the United States

The recent coup of securing a contract to supply pickle and bottled water to M& S will, Coveney hopes, develop into a lucrative long-term partnership.

'We would like to do more with them, so it is important we do a good job and that we have skilled, passionate teams,' he says.

Greencore is already a big supplier ...

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