Summary
FRUGALITY is the Next Big Thing, says David McGee, retail director of PricewaterhouseCoopers. He told a conference organised by the retail magazine Checkout during the week that guilty feelings about excessive consumption during the Tiger years are causing Irish shoppers to change their habits.
Before, we went for labels and flash but nowadays we are seeking out special offers, bargains and ownbrand merchandise. The discovery that cheaper can mean better quality as much as better value means, he claims, that we now feel stupid as well as guilty for the indulgences of the Tiger years. The change, he believes, is likely to be permanent.See the full content of this document
Extract
Scabby Chic Is Just Another Fad [Eire Region]
I don't buy it. Nobody who goes into Dunnes or Penneys...
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