See the Whites of a Customer's Eyes ; Financial Mail

Mail on Sunday › December 16, 2007

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Summary

MARKETING is essential to a business at any time, but the festive period offers a chance to grab customers attention and boost sales when everyones in a spending mood.

Many firms have turned to the internet to promote their business, but simpler strategies can be effective.

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Extract

See the Whites of a Customer's Eyes ; Financial Mail

Marion Pretty, co-owner of fancy dress shop Arabesque i...

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