Sharper Boosey Discovers a Licence to Print Money As It Feeds Fresh Appetites

Summary


CARLING lager commercials are an unlikely way for a classical music publisher to make money, but the advertising industry has served Boosey & Hawkes well enough to see its value soar in just a few years.

It is up for sale for the second time in four years and is likely to go for more than Pounds 100 million, or about half as much again as its present owner, private equity firm HgCapital, paid for it.

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Extract


Sharper Boosey Discovers a Licence to Print Money As It Feeds Fresh Appetites

As a music publisher, Boosey licenses music for performance, recording and broadcast and this includes contemporary works, especially from classical and jazz musicians.

Boosey supplied...

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