Show Me What'swrong Says Sainsbury Boss

Mail on SundayMay 02, 2005

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Summary


IT is amazing what can be achieved by a letter of complaint to the man at the top. When mother-of-two Tracey Baxter contacted Sainsbury to complain about her store, chief executive Justin King turned up to put things right.

Taking charge of the trolley, King spent an hour with Tracey in the store at Watford, Hertfordshire.

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Show Me What'swrong Says Sainsbury Boss

He listened as she told him why she had defected to Tesco,...

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