Why We're Stretching to Premium Economy ; Fred Mawer Sees If This Affordable, Extra Luxury Class On Many Airlines Is Really Worth Trying

Summary

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Until the Fifties when big passenger jets were introduced, there was only one airline class: first. Before that, flying had been the preserve of the affluent who expected to travel in the lap of luxury and were not bothered about the cost.

It was only when planes got bigger and airlines began to find that they had too many empty seats and not enough passengers to fill them that it occurred to them to introduce the economy class - although until the advent of Freddie Laker's lowcost Atlantic service 30 years ago, even economyclass travel was ruinously expensive.

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Why We're Stretching to Premium Economy ; Fred Mawer Sees If This Affordable, Extra Luxury Class On Many Airlines Is Really Worth Trying

At the end of the Seventies, British Airways realised that a substantial number of business travellers were not keen on having to fly economy, but company travel policy prevented them from exp...

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