Rumours of an Affair. Reality Shows. Stripping Off. Is There Anything Ms Ultimo Won't Do to Promote Her Undies F Irm? ; ... Even If It Means Ruining Her Marriage [Eire Region]

Summary

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AS A publicity stunt, it was eye-catching. After all, it's not every boss who's willing to strip down to their undies in a bid to generate sales. But this week, Michelle Mone, the 39-year-old head of the EUR 50m lingerie empire Ultimo did exactly that, posing in her company's wares for a racy advertising campaign. Whatever the wisdom of her ploy, the pictures are surely enough to quicken the pulse of most middle-aged men. Except one, it seems. Back home, it turns out that Michelle's husband, Michael, is not remotely amused by his wife's daring stunt.

'The truth is Michael hasn't spoken to me since Friday,' Michelle reveals. 'Things are a bit frosty at home and it's the longest we've ever gone without speaking. He's appalled. Every Sunday we go to Mass and I know he's worried about what people will say this week.

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Rumours of an Affair. Reality Shows. Stripping Off. Is There Anything Ms Ultimo Won't Do to Promote Her Undies F Irm? ; ... Even If It Means Ruining Her Marriage [Eire Region]

'In November, we've got to go to Buckingham Palace for me to get my OBE and that's bothering him. He says, "What sort of thing is that to be doing when you've got to meet the Queen?" 'He's bothered on so many levels. He doesn't want other men looking at his wife like that. He thinks it's harmful for the kids. And he thinks it's detrimental for the business.' He's not alone in that regard. Every senior executive in her company agrees that while Michelle may have gained attention, she may well have lost her marbles. 'The dir...

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