Summary
HIGH STREET supermarket chains may spend millions boasting about how they are slashing the price of groceries, but five out of six shoppers don't believe them, according to a new report.
A survey of more than 2,000 people for trade magazine The Grocer found that retailers have a long way to go to convince them that they are doing enough to keep down food costs, despite schemes such as Tesco's Big Price Drop and Sainsbury's Brand Match.See the full content of this document
Extract
The Price Isn't Right [Edition 2]
The G...
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