Summary
THE building society industry will launch a major charm offensive in the next few weeks to persuade the public that they are better off at a building society rather than a bank.
Details of the drive were unveiled last week by Adrian Coles, director-general of the Building Societies Association, at the annual building society conference in Bournemouth, Dorset.See the full content of this document
Extract
'We're the Best and Can Prove It'
The BSA will use the findings of consumer ...
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