Summary
I HAVE praised the marketing skills of Irish whiskey distiller Tullamore Dew in these pages before. Beyond its own smart advertising, the famous liquor has slipped into novels including Stieg Larsson's bestseller The Girl With The Dragon Taftoo.
Now it looks as if the French-owned Irish Distillers has taken a leaf from the Tullamore Dew handbook.See the full content of this document
Extract
What Else Would a Mad Man Drink? [Eire Region]
Anyone watching the...
See the full content of this document
Sponsored links
