The Economy Driver ; Denis Wormwell has Reversed an Pounds 850,000 Loss at Shearings Into a Pounds 950,000 Profit by Transforming the Old 'Carry On-Style' of Coach Trips Into Credit Crunch 'Nano-Breaks'

Summary

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THINK of coach holidays and the image that springs to mind is usually Kenneth Williams wrestling with a microphone and Hattie Jacques while leading a reluctant tour party off on a British holiday of rain and dingy hotels. It is an image that Denis Wormwell, chief executive of Shearings Holidays, is keen to move away from.

Shearings - formed two years ago from the merger of Yorkshire company Wallace Arnold and Lancashirebased Shearings - is now the UK's biggest coach holiday operator, carrying nearly a million passengers a year in 284 vehicles.

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The Economy Driver ; Denis Wormwell has Reversed an Pounds 850,000 Loss at Shearings Into a Pounds 950,000 Profit by Transforming the Old 'Carry On-Style' of Coach Trips Into Credit Crunch 'Nano-Breaks'

While Wormwell, 47, is keen to hold on to the heritage of the two companies, he is eager to bring the coach holiday into the 21st Century. 'We want to be modern and progressive,' he says. 'There is a popular misconception that our holidays mean a coach ful...

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